Annabel Begeng
Senior Creative & Copywriter
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Hi, I'm Annabel.
I'm a Senior Creative of the copywriting variety.
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I like ads that make you laugh and ads that make you cry. I respect ads that you kind of hate but also can't get out of your head. I really like ads that would have been worth making anyway if you took the brand off.
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Right now I'm making ads at Mother NY. Before that I made ads at Thinkerbell in Melbourne, and before that I made ads at Cummins&Partners, also in Melbourne. Before that I worked at a brand agency that no longer exists but I swear that isn't my fault.
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Also, if you look closely at that headshot over there, I have a faded, yellowing black eye that I received while trying to help my nephew put his shoes on. Anyway, call me!
AWARDS
Cannes Young Lions 2025
National Gold Winners, PR
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Clio Sports 2025
Silver, Uniform/Jersey/Equipment Design (Home Soil)
Shortlist, Product Innovation (Home Soil)
Shortlist, Brand X Team (Home Soil)
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AGDA Design Awards 2025
Finalist, Brand & Identity Expression - Physical (Stubbies)
​Cannes Young Lions 2023
National Silver Winners, PR​
B&T Women in Media 2023
Finalist, Rising Star​
Spikes Asia 2023
Bronze, Brand Experience and Activations (QT Curious Currencies)​
The One Show 2023
Shortlist, OOH Craft, Copywriting (QT Curious Currencies)​
New York Festival 2023
Finalist, Best Use of Promotions and Activations
Finalist, Creativity and Commerce - Tourism & Hospitality (QT Curious Currencies)​
MADC Showcase 2023
Winner, Brand Experience (QT Curious Currencies)​
44th AWARD Awards
Shortlist, Campaign Copywriting (QT Curious Currencies)
Shortlist, Poster/OOH Art Direction (QT Curious Currencies)​
Campaign Asia PR Awards 2023
Gold, Promotional Activity (QT Curious Currencies)​
Mad Stars 2023
Bronze, PR (QT Curious Currencies)
Bronze, Brand Experience and Activation (QT Curious Currencies)
Crystal, Use of Print or Outdoor in a Promotional Campaign (QT Curious Currencies)​
Promax Awards 2023
Gold, Public Service Announcement (Sounds like ABC)​
BestAds
Featured Print (Binge, HOTD: Burn)
Featured Outdoor (QT Curious Currencies)
Featured Print (QT Curious Currencies)
Featured Interactive (QT Curious Currencies)
Featured Outdoor (The Big Wonky)
Featured Radio (The Unstoppable UV Ray)
Featured Print (Cannon Alpha, Digger)
Featured Interactive (Carpool)