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Hi, I'm Annabel.

 

I'm a Senior Creative of the copywriting variety,

a women's divorce fiction enthusiast, 2025 gold winning Young Lion, and 1/36 people globally with the surname Begeng. Yes, all 35 others are related to me and no, I have no idea where it came from. 

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I've spent the last six years at agencies big, small and smaller in Melbourne, creating work that has been recognised at Spikes, The One Show, New York Festival, AWARD Awards, MAD STARS and more. 

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If you'd like to chat work, go for a matcha, or just need a recommendation for your next read, you can find me on LinkedIn or drop me a line here.

Annabel Begeng.jpg

AWARDS

 

Cannes Young Lions 2025

National Gold Winners, PR

 

​Cannes Young Lions 2023

National Silver Winners, PR​

 

B&T Women in Media 2023

Finalist, Rising Star​

 

Spikes Asia 2023

Bronze, Brand Experience and Activations (QT Curious Currencies)​

 

The One Show 2023

Shortlist, OOH Craft, Copywriting (QT Curious Currencies)​

 

New York Festival 2023

Finalist, Best Use of Promotions and Activations

Finalist, Creativity and Commerce - Tourism & Hospitality (QT Curious Currencies)​

 

MADC Showcase 2023

Winner, Brand Experience (QT Curious Currencies)​

 

44th AWARD Awards

Shortlist, Campaign Copywriting (QT Curious Currencies)

Shortlist, Poster/OOH Art Direction (QT Curious Currencies)​

 

Campaign Asia PR Awards 2023

Gold, Promotional Activity (QT Curious Currencies)​

 

Mad Stars 2023

Bronze, PR (QT Curious Currencies)

Bronze, Brand Experience and Activation (QT Curious Currencies)

Crystal, Use of Print or Outdoor in a Promotional Campaign (QT Curious Currencies)​

 

Promax Awards 2023

Gold, Public Service Announcement (Sounds like ABC)​

 

BestAds

Featured Print (Binge, HOTD: Burn)

Featured Outdoor (QT Curious Currencies)

Featured Print (QT Curious Currencies)

Featured Interactive (QT Curious Currencies)

Featured Outdoor (The Big Wonky)

Featured Radio (The Unstoppable UV Ray)

Featured Print (Cannon Alpha, Digger)

Featured Interactive (Carpool)

Annabel somehow manages to switch constantly between two modes:

the professionalism, credibility and negotiation prowess of a senior account person and the effortless comedic and heartfelt writing capabilities of a seasoned creative. 

 

 She’s the kind of writer you end up relying on— the first one you want to give the brief to and the last one you feel you need to oversee in a client meeting. 

 

 There are few creatives who possess either skill, let alone both.

But the combination is potent.

Tristan Graham

VP of Brand, Vacation Inc.

(Formerly ECD of Goodby Silverstein & Partners)

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